Marketing

A degree in Marketing is the key to learning how to sell -- leading you to careers in advertising, brand management, market research, digital marketing and more. You’ll explore topics like targeting, pricing, distribution and consumer behavior to understand how to grow and nurture loyal customers. With tracks in communications or analysis and internships built into the curriculum, RWU will prepare you for the dynamic field of marketing in our global economy.

The Marketing Major

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The Marketing major focuses on the many aspects of marketing and the ways in which organizations administer and control their resources to achieve marketing objectives. Courses emphasize the dynamic nature of marketing in a global economy and the need for organizations to be consumer oriented.
 
Students are encouraged to register for at least one marketing internship as part of their elective courses. Internships and special topics courses may be repeated for additional academic credit.

DEGREE REQUIREMENTS

In addition to satisfying the University Core Curriculum and Business Core requirements, marketing majors must complete one of the following two tracks: Marketing Communication or Marketing Analysis.

Marketing Communications Track

MRKT301Advertising Principles 
and
one of the following four courses:
MRKT302Advertising Campaigns 
MRKT360Marketing on the Web (cross-listed as CIS 360) 
MRKT402Advertising Campaigns Practicum 
MRKT469Marketing Internship 
One of the following:
MRKT401Advertising Campaigns Research 
MRKT402Advertising Campaigns Practicum 
MRKT420Marketing Seminar 
MRKT469Marketing Internship 
BUSN435Small Business Institute 
 A Marketing Independent Study
Any four of the following:
MRKT and 300- or 400-level MRKT courses
CIS350Geographic Analysis of Data 
IB469International Business Internship 
BUSN408Business Ethics 
BUSN435Small Business Institute 

* Please note: Because the content varies each time, students may count MRKT 469 Marketing Internship, MRKT 430 Special Topics, and Independent Studies multiple times as MRKT Electives.

Marketing Analysis Track

MRKT305Marketing Research 
and
MRKT315Qualitative Marketing Research 
or
MRKT401Advertising Campaigns Research 
One of the following:
MRKT401Advertising Campaigns Research 
MRKT402Advertising Campaigns Practicum 
MRKT420Marketing Seminar 
MRKT469Marketing Internship 
BUSN435Small Business Institute 

A Marketing independent study

Any four of the following:

Any 300 or 400 level MRKT courses

CIS350Geographic Analysis of Data 
IB469International Business Internship 
BUSN408Business Ethics 
BUSN435Small Business Institute 

* Please note: Because the content varies each time, students may count MRKT 469 Marketing Internship, MRKT 430 Special Topics, and Independent Studies multiple times as MRKT Electives.

The Marketing Minor

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The Marketing minor introduces students to marketing concepts and the organization, analysis, strategy, tactics, and resources required to apply that knowledge in profit and non-profit situations. Six courses are required.
MRKT200Marketing Principles 

and any five of the following:

MRKTany 300 or 400 level MRKT courses
CIS350Geographic Analysis of Data 
IB469International Business Internship 
BUSN408Business Ethics 
BUSN435Small Business Institute 

 

A headshot of Kevin Cameron

Prepared for a Career

Kevin Cameron, RWU Class of 2016 Marketing

When our students graduate, they’re ready to tackle the world and build a successful career. Kevin Cameron talks about how his hands-on experience while at RWU prepared him to land a job at Zeal Hockey.

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