Marketing

At RWU, you’ll learn both what motivates consumers and how to influence them. Through internships and projects with real clients, Marketing majors at RWU build creative and analytical skills, understand consumer desires and behavior, and develop brand strategies. You'll learn how to build integrated communication plans and develop and execute strategies. Our degree in Marketing will lead you to careers in advertising, brand management, market research, digital marketing, and more.

Success By The Numbers

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Average Placement Last 3 Years

Our GSB graduates consistently achieve high employment and graduate school acceptance rates.

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Highest Accreditation

GSB is among the 5% of business schools worldwide accredited by AACSB International, the world’s largest and most elite business education alliance.

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Real World Opportunities

GSB students participate in internships giving them the skills and diverse experiences that are most desirable for employers and graduate school admission.

Degree Requirements

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Our curriculum emphasizes creative thinking, collaboration, and hands on experiences while exploring topics like brand strategy, communication, consumer behavior, and strategy development. With tracks in communication or analysis, and internships built into the curriculum, RWU will prepare you for the dynamic field of marketing in our global economy. You'll be ready to hit the ground running in your first job — whether at a large corporation, a startup enterprise or a local non-profit.

To read more about our academic offerings, or to view full course descriptions, please refer to our University Catalog.

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One Major, Two Options, Endless Opportunities

A degree in Marketing from Roger Williams University offers you two distinct paths of study that will make you stand out to employers and prepare you for a successful career in the field of marketing. Either path you choose will lead you to a great career. And because the Gabelli School is accredited by AACSB International, you are assured of the highest quality business education. Only 5% of business schools worldwide hold this elite accreditation.

Communication Track

A group of students working at a table on computers and smiling If you are interested in a career in consumer-facing marketing such as advertising and brand management, this track will help you build a strong set of communication skills and develop professional expertise. You’ll explore how brands are built and what makes brands resonate with consumers. You will learn how to craft a strong brand identity that drives effective advertising and powerful marketing content.

Analysis Track

A student wearing a suit standing next to a poster presentation If you select this track, you will learn how to plan and conduct market research as well as how to analyze and report the results. You will develop both quantitative and qualitative research skills, using the tools and techniques employed by professionals. You’ll learn how to ask good questions and how to probe for deeper insights into consumers’ minds. Projects with companies, non-profits and community organizations prepare you to pursue a variety of career paths.

Meet with a faculty advisor to discuss which path is right for you. Or take electives from both the communication and analysis tracks to explore the right fit before you decide.

The Marketing major is designed to prepare students for careers in a variety of areas, including:

  • Advertising and Public Relations 
  • Digital/Social Media Marketing
  • Marketing Research
  • Brand/Product Management
  • Retail and Fashion Merchandising
  • Sales and Sales Management
  • Non-Profit Marketing
  • Sports Marketing

Combine Your Passions

Over 80% of RWU students graduate with more than a single major. Business students take advantage of our breadth of programs, choosing from more than 45 areas of undergraduate study to double major or minor in Modern Languages, Dance, Public Health, Graphic Design, and more.  

Immerse Yourself in Real-World Projects

Whatever track you choose, you'll get the chance to learning into practice in ways that will help you develop professionally and deepen your own understanding of marketing. Experiential learning is a major focus of a GSB education. Students can pursue projects in ;collaboration with our Community Partnerships Center, through an internship from among dozens of companies that hire our students each year, or in a research partnership with a faculty member. Real-world learning also takes place in a class. In an advertising class, you may help a new business develop an advertising and promotions plan. In a marketing research class, you may ;create and field a survey to help a company evaluate the possible success of a new product, or to help an after-school program better understand its impacts. In a digital media class, you will learn about major media platforms and other tools to understand how these can best be used to achieve competitive advantage.

Challenge Yourself at National Competitions

A group of students standing in a circle talking in front of a whiteboard Our students put their business strategies to the test and build real-world skills at prestigious regional and national advertising and analytics competitions. In the past few years, our teams have consistently placed among the top teams throughout the region and the nation. Students competing in the National Student Advertising Competition research a business issue from a real company, create original marketing strategies and pitch a fully integrated advertising campaign to a panel of industry professionals. At the Association for Information Systems’ national collegiate analytics challenge, students crunch actual data sets and present their ideas for solving a business problem.

Read About the 2019 Advertising Competition
 

Read About the 2018 Analytics Competition

Learn from Faculty Experts

Headshot of Gerry MatosGeraldo Matos, Ph.D. 
Associate Professor of Marketing 

Professor Matos teaches courses in Marketing, Sports Marketing, and Advertising. His research interests involve a wide range of brand-related issues, including self-brand connection, brand attachment, cool brands, and the politicization of brands. 

He is the faculty advisor for the RWU American Advertising Federation (AAF) chapter, and his students have successfully participated in the AAF sponsored National Student Advertising Competition, having placed in the top three every year in which they participated, including a first-ever first place finish for RWU in 2020. 

Prior to joining academia, Professor Matos had extensive experience in the private sector, including the position of Senior Vice President of Marketing for New Era Cap, best known as the official on-field cap for Major League Baseball and the sideline cap for the National Football League. 

Graduates Share Their Experiences

The skills and experience acquired by our business majors offer many opportunities in the workforce. Graduates have gone on to work as CEOs of major corporations, chief marketing officers, account managers, market researchers, creative strategists, brand strategists, media planners, social media marketers, and to open their own successful businesses.

Julia McGettigan"I tried to take advantage of all the extra things that Roger offered. I’m the public relations chair for the College Democrats, and the public relations chair for the RWU American Advertising Federation chapter. I wanted to use that experience to develop my marketing portfolio outside of class work."

Julia McGettigan ’22
MBA 4+1 Program at RWU, Bristol, R.I.
More: 
Initially Undecided, Double Major Says MBA is Next

Headshot of Lindsey Lopez“Professor (Geraldo) Matos was a guiding light during my time at Roger. I did independent research with him on Eurocentric beauty standards and how they are marketed to women of color. He helped me thrive in business school.” 

Lindsey Lopez '18
Senior Human Resources Assistant at Amazon in San Diego, Calif. 

Headshot of Brianna Smith“Marketing is such an umbrella term, and I was able to find what I truly loved through all the different types of marketing classes that they have at RWU. The marketing department really helped me find my niche.”

Brianna Smith '16
Director of Communications & Civic Engagement for Town of Manchester, Conn.
More:
Finding Her Marketing Niche

Connecting Students to Great Internships

The Gabelli School of Business leverages the extensive regional and national network of our expert faculty and successful alumni to connect students with hands-on internships that prepare them for outstanding careers in the business world. These are just a few examples:

Havas Media logoCitizens Bank logoU.S. Sailing
TJX Corporations logoDigitas logoL'Oreal logo
Walt Disney logoNew England Patriots logoNBC Universal logo
Alex and Ani logo'47 logoBoston Red Sox logo

Undeclared Business

Are you interested in business, but not sure whether to focus on management, accounting, economics or any one of our many academic disciplines offered at the Gabelli School? Visit Undeclared Business for resources on how you can explore your options before making a decision.

Explore Undeclared Business

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3+3 Juris Doctor (J.D.) and Bachelor's Program

This accelerated program allows eligible students to complete their bachelor's and Juris Doctor J.D. degrees in six years instead of seven. Accepted students will take first-year courses in the School of Law along with legal electives to fulfill undergraduate fourth-year requirements.