Marketing

A degree in Marketing is the key to learning how to sell -- leading you to careers in advertising, brand management, market research, digital marketing and more. You’ll explore topics like targeting, pricing, distribution and consumer behavior to understand how to grow and nurture loyal customers. With tracks in communications or analysis and internships built into the curriculum, RWU will prepare you for the dynamic field of marketing in our global economy.

Degree Requirements

The Marketing Major

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In addition to satisfying the University Core Curriculum and Business Core requirements, marketing majors must complete one of two tracks: Marketing Communication or Marketing Analysis.

Marketing Communication Track

SubjectNumberTitle
MRKT301Advertising Principles
and
one of the following four courses:
MRKT302Advertising Campaigns
MRKT360Marketing on the Web (cross-listed as CIS 360)
MRKT402Advertising Campaigns Practicum
MRKT469Marketing Internship
One of the following:
MRKT401Advertising Campaigns Research
MRKT402Advertising Campaigns Practicum
MRKT420Marketing Seminar
MRKT469Marketing Internship
BUSN435Small Business Institute
A Marketing Independent Study
Any four of the following:
Any 300- or 400-level MRKT courses
CIS350Geographic Analysis of Data
IB469International Business Internship
BUSN408Business Ethics
BUSN435Small Business Institute

Note: Because the content varies each time, students may count MRKT 469 Marketing Internship, MRKT 430 Special Topics, and Independent Studies multiple times as MRKT Electives.

Marketing Analysis Track

SubjectNumberTitle
MRKT305Marketing Research
and
MRKT315Qualitative Marketing Research
or
MRKT401Advertising Campaigns Research
One of the following:
MRKT401Advertising Campaigns Research
MRKT402Advertising Campaigns Practicum
MRKT420Marketing Seminar
MRKT469Marketing Internship
BUSN435Small Business Institute
A Marketing Independent Study
Any four of the following:
Any 300- or 400-level MRKT courses
CIS350Geographic Analysis of Data
IB469International Business Internship
BUSN408Business Ethics
BUSN435Small Business Institute

Note: Because the content varies each time, students may count MRKT 469 Marketing Internship, MRKT 430 Special Topics, and Independent Studies multiple times as MRKT Electives.

The Marketing Minor

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SubjectNumberTitle
MRKT200Marketing Principles 
and any five of the following:
MRKTany 300 or 400 level MRKT courses
CIS350Geographic Analysis of Data
IB469International Business Internship
BUSN408Business Ethics
BUSN435Small Business Institute

To read more about our academic offerings, or to view full course descriptions, please refer to our University Catalog.

Undeclared at GSB

Are you interested in business, but not sure whether to focus on management, accounting, economics or any one of our many academic disciplines offered at the Gabelli School? Visit Undeclared at GSB for resources on how you can explore your options before making a decision.

Explore Undeclared at GSB

A headshot of Kevin Cameron

Prepared for a Career

Kevin Cameron, RWU Class of 2016 Marketing

When our students graduate, they’re ready to tackle the world and build a successful career. Kevin Cameron talks about how his hands-on experience while at RWU prepared him to land a job at Zeal Hockey.

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