Marketing

At RWU, you’ll learn both what motivates consumers and how to influence them. Our degree in Marketing will lead you to careers in advertising, brand management, market research, digital marketing, and more. Our curriculum emphasizes creative thinking, collaboration, and hands on experiences while exploring topics like brand strategy, communication, consumer behavior, and strategy development. With tracks in communication or analysis, and internships built into the curriculum, RWU will prepare you for the dynamic field of marketing in our global economy. You'll be ready to hit the ground running in your first job — whether at a large corporation, a startup enterprise or a local non-profit.

Degree Requirements

The Marketing Major

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In addition to satisfying the University Core Curriculum and Business Core requirements, marketing majors must complete one of two tracks: Marketing Communication or Marketing Analysis.

The Marketing major focuses on the many aspects of marketing and the ways in which organizations administer and control their resources to achieve marketing objectives. Courses emphasize the dynamic nature of marketing in a global economy and the need for organizations to be consumer oriented.

Students are encouraged to register for at least one marketing internship as part of their elective courses. Internships and special topics courses may be repeated for additional academic credit.

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The Marketing Minor

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The Marketing minor introduces students to marketing concepts and the organization, analysis, strategy, tactics, and resources required to apply that knowledge in profit and non-profit situations. Six courses are required.

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To read more about our academic offerings, or to view full course descriptions, please refer to our University Catalog.

One Major, Two Options, Endless Opportunities

 

A degree in Marketing from Roger Williams University offers you two distinct paths of study that will make you stand out to employers and prepare you for a successful career in the field of marketing. Either path you choose will lead you to a great career. And because the Gabelli School is accredited by AACSB International, you are assured of the highest quality business education. Only 5% of business schools worldwide hold this elite accreditation.

 

Communication Track
 

Students take photos of client's cookies.If you are interested in a career in consumer-facing marketing such as advertising and brand management, this track will help you build a strong set of communication skills and develop professional expertise. You’ll explore how brands are built and what makes brands resonate with consumers. You will learn how to craft a strong brand identity that drives effective advertising and powerful marketing content.


Analysis Track
 

Students conduct market survey in grocery store.If you select this track, you will learn how to plan and conduct market research as well as how to analyze and report the results. You will develop both quantitative and qualitative research skills, using the tools and techniques employed by professionals. You’ll learn how to ask good questions and how to probe for deeper insights into consumers’ minds. Projects with companies, non-profits and community organizations prepare you to pursue a variety of career paths.

 

Meet with a faculty advisor to discuss which path is right for you. Or take electives from both the communication and analysis tracks to explore the right fit before you decide.

 

The Marketing major is designed to prepare students for careers in a variety of areas, including:

 

  • Advertising and Public Relations 
  • Digital/Social Media Marketing
  • Marketing Research
  • Brand/Product Management
  • Retail and Fashion Merchandising
  • Sales and Sales Management
  • Non-Profit Marketing
  • Sports Marketing

Immerse Yourself in Real-World Projects

Student works with community member on a project for South Kingstown Parks & Recreation Department.
Students conduct a community recreation survey in collaboration with the South Kingstown Parks & Recreation Department.

Whatever track you choose, you'll get the chance to put your learning into practice in ways that will help you develop professionally and deepen your own understanding of marketing. Experiential learning is a major focus of a GSB education. Students can pursue projects in collaboration with our Community Partnerships Center, through an internship from among dozens of companies that hire our students each year, or in a research partnership with a faculty member. Real-world learning also takes place in a class. In an advertising class, you may help a new business develop an advertising and promotions plan. In a marketing research class, you may create and field a survey to help a company evaluate the possible success of a new product, or to help an after-school program better understand its impacts. In a digital media class, you will learn about major media platforms and other tools to understand how these can best be used to achieve competitive advantage.

Challenge Yourself at National Competitions

Students brainstorm ideas for an advertising project.Our students put their business strategies to the test and build real-world skills at prestigious regional and national advertising and analytics competitions. In the past few years, our teams have consistently placed among the top teams throughout the region and the nation. Students competing in the National Student Advertising Competition research a business issue from a real company, create original marketing strategies and pitch a fully integrated advertising campaign to a panel of industry professionals. At the Association for Information Systems’ national collegiate analytics challenge, students crunch actual data sets and present their ideas for solving a business problem.

 

Read About the 2019 Advertising Competition
 

Read About the 2018 Analytics Competition

 

Our Alumni Thrive in Successful Careers

Graduate at Commencement.

The skills and experience acquired by our business majors offer many opportunities in the workforce. Graduates have gone on to work as CEOs of major corporations, chief marketing officers, account managers, market researchers, creative strategists, brand strategists, media planners, social media marketers, and to open their own successful businesses.

See our alumni

Brianna Smith

Finding Her Marketing Niche

Brianna Smith, RWU Class of 2016
Marketing

Curiosity kills the cat. At least, that’s what the famous proverb tells us. But for Brianna Smith ’16, a creative strategist with Digital Surgeons, her curiosity helps companies achieve successful marketing results.

Read full story

Connecting Students to Great Internships

The Gabelli School of Business leverages the extensive regional and national network of our expert faculty and successful alumni to connect students with hands-on internships that prepare them for outstanding careers in the business world. These are just a few examples:

Havas Media logoCitizens Bank logoU.S. Sailing
TJX Corporations logoDigitas logoL'Oreal logo
Walt Disney logoNew England Patriots logoNBC Universal logo
Alex and Ani logo'47 logoBoston Red Sox logo

 

Undeclared at GSB

Are you interested in business, but not sure whether to focus on management, accounting, economics or any one of our many academic disciplines offered at the Gabelli School? Visit Undeclared at GSB for resources on how you can explore your options before making a decision.

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