Public Relations

A degree in Public Relations gives you the strategic communication skills to create, promote and maintain the reputation of brands, people and organizations. You’ll build your portfolio with real clients, network with professionals through RWU’s chapter of the Public Relations Student Society of America (PRSSA) and complete an internship to gain real-world experience in corporate, nonprofit and agency public relations.

Degree Requirements


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To read more about our academic offerings, or to view full course descriptions, please refer to our University Catalog.

Student Learning Outcomes

  • Design and perform public relations research and understand findings, in order to solve an organization's communications problems.

  • Develop public relations plans for various internal and external audiences.

  • Demonstrate strategic-level analysis and critical thinking.

  • Demonstrate expertise in problem identification, resolution development and implementation for communication-related issues.

  • Assess and apply major tactical-level communication tools based on overall public relations plan strategy.

  • Develop expertise in writing public relations materials based on the needs of the organization being served.

  • Gain a theoretical understanding of the principles of public relations and the  mass media and how to adapt to the changing media landscape.

  • Encourage comprehension of both solid communication and public relation theory and practical communication skills training. 

  • Instill knowledge of how emerging technologies intersect with public relations and are used by organizations, audiences and the public in the 21st Century.

  • Provide service and outreach to the academic and professional communities of which we are a part both nationally and internationally.

  • Support the missions of the Department of Communication and Rogers Williams University.


A headshot of Daymar Rosser

A Champion Networker

Daymar Rosser, RWU Class of 2018
Public Relations

At RWU, we actively seek students who are willing challenge themselves, try new things and develop real-world experience. Daymar Rosser, a West Philadelphia native who was captain when RWU's National Polo Team went on a championship run, is a prime example.

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Internship Opportunities

  • Providence Tourism Bureau
  • Arnold Advertising
  • RDW Group Advertising
  • WPRI Channel 12
  • Newport Tennis Hall of Fame
  • East Bay Newspapers
  • Hasbro, RI
  • Tango Pix
  • R.I. International Film Festival


  • ESPN
  • Associated Press
  • East Bay Newspapers
  • Newport Tennis Hall of Fame
  • Stop & Shop
  • Hasbro, RI
  • Olender Media
  • Fama PR
  • Mequoda Daily and Library
  • Houghton Mifflin
  • Citizens Bank

Graduate Study

  • Emerson College
  • Boston University
  • Boston College
  • University of Rhode Island
  • Syracuse University
  • Bentley University
  • New York University