Public Relations

A degree in Public Relations gives you the strategic communication skills to create, promote and maintain the reputation of brands, people and organizations. You’ll build your portfolio with real clients, network with professionals through RWU’s chapter of the Public Relations Student Society of America (PRSSA) and complete an internship to gain real-world experience in corporate, nonprofit and agency public relations.

Degree Requirements

The Public Relations Major

Click to Open

Majors pursuing the Bachelor of Arts in Public Relations must satisfy University Core Curriculum requirements and the College speech requirement, COMM 210. In addition, students must successfully complete 12 major courses, including an internship and a sufficient number of electives to total 120 credits. Majors are encouraged to apply electives toward a minor or second major.

Foundation Courses

SubjectNumberTitle
COMM101Introduction to Mass Media
COMM240Digital Communication: Technology, Modes & Methods
COMM295Mass Communication Theory and Criticism
COMM310Media Law and Ethics
and one of the following required Internships:
COMM460Internship
COMM461Washington Internship and Experiential Learning Seminar

Required Courses

SubjectNumberTitle
PR111Writing for the Mass Media
PR200Principles and Practices of Public Relations
PR340Public Relations Research Methods
PR350Public Relations Techniques
PR420Public Relations Case Studies
MRKT200Marketing Principles
and
One MRKT elective at the 300 Level or above

To read more about our academic offerings, or to view full course descriptions, please refer to our University Catalog.

A headshot of Daymar Rosser

A Champion Networker

Daymar Rosser, RWU Class of 2018 Public Relations

At RWU, we actively seek students who are willing challenge themselves, try new things and develop real-world experience. Daymar Rosser, a West Philadelphia native who was captain when RWU's National Polo Team went on a championship run, is a prime example.

Read full story

Internship Opportunities

  • Providence Tourism Bureau
  • Arnold Advertising
  • RDW Group Advertising
  • WPRI Channel 12
  • Newport Tennis Hall of Fame
  • East Bay Newspapers
  • Hasbro, RI
  • Tango Pix
  • R.I. International Film Festival

Employers

  • WCVB-TV
  • ESPN
  • Associated Press
  • East Bay Newspapers
  • Newport Tennis Hall of Fame
  • Stop & Shop
  • Hasbro, RI
  • Olender Media
  • Fama PR
  • Mequoda Daily and Library
  • Houghton Mifflin
  • Citizens Bank

Graduate Study

  • Emerson College
  • Boston University
  • Boston College
  • University of Rhode Island
  • Syracuse University
  • Bentley University
  • New York University