Public Relations

A degree in Public Relations gives you the strategic communication skills to create, promote and maintain the reputation of brands, people and organizations. You’ll build your portfolio with real clients, network with professionals through RWU’s chapter of the Public Relations Student Society of America (PRSSA) and complete an internship to gain real-world experience in corporate, nonprofit and agency public relations.

The Public Relations Major

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The Public Relations curriculum teaches students to develop the brand and public image of organizations. It prepares students for careers in corporate, not-for-profit and agency public relations. Internships are integral to the Public Relations major. Junior and senior majors participate in multiple apprenticeships at more than 30 nearby organizations, including media outlets, public relations agencies and not-for-profit organizations.

DEGREE REQUIREMENTS

Majors pursuing the Bachelor of Arts in Public Relations must satisfy University Core Curriculum requirements and the College speech requirement, COMM 210. In addition, students must successfully complete 12 major courses, including an internship and a sufficient number of electives to total 120 credits. Majors are encouraged to apply electives toward a minor or second major.

Foundation Courses

COMM101Introduction to Mass Media 
COMM240Digital Communication: Technology, Modes & Methods 
COMM305Mass Communication Theory and Criticism 
COMM310Media Law and Ethics 
and one of the following required Internships:
COMM460Internship
COMM461Washington Internship and Experiential Learning Seminar

Required Courses

COMM111Writing for the Mass Media 
COMM220Principles and Practices of Public Relations 
COMM340Public Relations Research Methods 
COMM350Public Relations Techniques 
COMM420Public Relations Case Studies 
MRKT200Marketing Principles 

and
One MRKT elective at the 300 Level or above

A headshot of Daymar Rosser

A Champion Networker

Daymar Rosser, RWU Class of 2018 Public Relations

At RWU, we actively seek students who are willing challenge themselves, try new things and develop real-world experience. Daymar Rosser, a West Philadelphia native who's now captain of RWU's National Champion Polo Team, is a prime example.

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Internship Opportunities

  • Providence Tourism Bureau
  • Arnold Advertising
  • RDW Group Advertising
  • WPRI Channel 12
  • Newport Tennis Hall of Fame
  • East Bay Newspapers
  • Hasbro, RI
  • Tango Pix
  • R.I. International Film Festival

Employers

  • WCVB-TV
  • ESPN
  • Associated Press
  • East Bay Newspapers
  • Newport Tennis Hall of Fame
  • Stop & Shop
  • Hasbro, RI
  • Olender Media
  • Fama PR
  • Mequoda Daily and Library
  • Houghton Mifflin
  • Citizens Bank

Graduate Study

  • Emerson College
  • Boston University
  • Boston College
  • University of Rhode Island
  • Syracuse University
  • Bentley University
  • New York University