Roger Williams University Appoints Laura Baldwin as First Chief Marketing Officer

Baldwin brings more than 30 years of experience in higher education marketing to lead the RWU marketing and communications department

Laura Baldwin portrait

Bristol, R.I. – Roger Williams University announces the selection of Laura Baldwin as its inaugural Chief Marketing Officer (CMO) following a national search. A distinguished higher education marketing executive accomplished in innovative branding experiences, Baldwin will lead the marketing and communications department starting on Aug. 28.

Baldwin will develop and implement a vision for RWU's marketing and communication strategies to expand the university’s brand. She will lead initiatives across institutional print and digital marketing, website and social media strategies to build reputational awareness for all schools and colleges by coordinating shared goals, unifying storytelling, and aligning with Roger Williams’ future vision. 

“Laura Baldwin is joining at an exciting time to help launch new institutional branding initiatives that will grow the reputation and awareness of Roger Williams University,” said RWU President Ioannis Miaoulis. “She is a dynamic and creative leader, with over 30 years of experience in higher education marketing, who will enhance our marketing initiatives and elevate our brand to new heights.”

Baldwin began her career in print media at the University of Pennsylvania. Over her 30-year career, she has gained expertise in creative direction, inclusive brand development, consumer behavior, marketing and branding strategies, and crisis communications. Baldwin served as Vice President of Marketing and Communications and CMO at Arcadia University, developing creative alliances across the university focused on the ultimate brand experience and reaching institutional goals. Her creativity drove university priorities, resulting in transformative projects, such as a complete university rebrand, website overhauls, communications strategies, a redesigned Arcadia magazine, international education marketing leadership, and bold campaigns that expanded brand awareness in a competitive landscape.

“I am thrilled to become a part of this community and utilize our collective creativity, dedication, and expertise to propel the brand forward while forging new and meaningful connections with audiences,” Baldwin said. “Roger Williams University presents endless, dynamic learning opportunities for students, uniquely situated in a breathtaking coastal location where students can engage in experiences that prepare them to address global issues throughout their lives and careers.”

Baldwin holds an MBA from Arcadia University and a Bachelor of Science in Graphic Design from Drexel University. She has gained recognition in the higher education industry for her innovative branding experiences and community involvement in the arts.