Jason D. Oliver is an Assistant Professor of Marketing for the Gabelli School of Business. He teaches Principles of Marketing, Social Media Marketing, and Sustainability Marketing. Dr. Oliver is passionate about teaching and student success. He helps students master networking and public speaking skills that will differentiate them in the workplace.
Before coming to Roger Williams University, Dr. Oliver was an Associate Professor of Marketing, Dean’s Research Fellow, award-winning Scholar-Teacher, and served as the Graduate Program Director of the internationally recognized MS in Sustainable Tourism at East Carolina University in Greenville, North Carolina.
Dr. Oliver researches green buying behavior, including how to get “non-green” customers to make choices that are more environmentally responsible, in the context of physical products and services. His research has been published in the Journal of Advertising, the Journal of Marketing Theory and Practice, the Journal of Consumer Marketing, the Journal of Service Marketing, and Marketing Education Review, among others. He brought his research into the classroom at both the undergraduate and graduate levels, including graduate level courses in sustainability marketing, sustainable management, and MBA-level marketing strategy.
He has 6+ years of industry experience with Fidelity Investments in various roles, including product manager in Fidelity’s retirement marketing division, where he managed 401(k) non-Fidelity mutual fund company relationships with approximately $1 billion in assets, which helps inform a second research stream: service excellence. He holds a PhD in Marketing from The University of Rhode Island, an MBA from The University of Rhode Island and a BS in Financial Management from Clemson University.