Social Media & Marketing Intern
Job Description
Student Programs, Leadership, & Orientation (SPLO) is seeking a motivated, resourceful, and tech-savvy student to serve as a social media and marketing intern. Applicants should have a strong level of experience with these channels as well as strong writing skills, organizational skills, the ability to work both independently and as part of a team, and creativity to spare. The ideal candidate will be able to think strategically and see how social media fits into a department's marketing strategy while supporting clubs, organizations, and department programming.
Special Skills Needed:
- Exceptional knowledge of social media platforms, i.e. Instagram, Twitter, Facebook, etc., including analytics
- Ability to handle a busy, multi-tasking environment
- Excellent communication skills, both oral and written
- Innovative thinker
- Positive attitude and customer service skills
Primary Duties:
- Maintain current social media pages (Facebook, Twitter, Instagram) by strategizing, crafting, and executing posts and campaigns on all platforms.
- Measure and document the impact of social media while making recommendations for the future.
- Employ innovative and engaging tactics to grow the audiences of each account; this can be through contests, informational series, etc.
- Secure relevant photos and videos to post to social media pages.
- Share relevant Google Analytics and other social media analytics with department staff.
- Collaborate with the department, and potentially Division of Student Life, staff on marketing projects which may include print advertisements, weekly events newsletter, etc.
*Students are prohibited from driving during work-study employment with the limited exception of authorized work-study driver positions.
** All employees, including student employees, are required to participate in a short online training that will prepare you with the new protocols for working on campus. Please click on the following link to complete your training:http://rwu.co1.qualtrics.com/jfe/form/SV_a4aBCUkcc7Vl7QF