Making Your Content Work (for You)

You have the ideas for great content, now learn how to make it a business. Companies, news organizations and online platforms are always in need of great content and they are increasingly looking to freelancers to help fill that need.

The Business of Content Production

This two-week, intensive course provides you with the key strategies and techniques you need to make your content stand out from the crowd and to make sure it is working for you. Whether you are a writer, photographer, videographer, podcaster or a combination of all of them, this course will help you create a successful business from your talents.

This course would be highly beneficial to the following participants:

  • Individuals with experience in marketing, journalism, writing, video production and other content fields who are looking to start or expand their freelancing business.
  • Current freelance journalists who are looking to sharpen their work and increase their profit margin.
  • Current university students studying marketing, journalism, writing, video production, and other content fields who want to plan ahead for their career.
  • Individuals who just retired or are soon to retire and want to do some freelance content work. 


This course is fully online. 


Course begins June 22 and runs for two weeks.

Course Structure

The course consists of six modules. Each module includes a live two-hour video session (students can watch later) followed by an "office" hour where students can check-in with the instructor on questions about the material.

There will also be recommended readings and practical assignments. Also, every student can take advantage of two half-hour feedback sessions with the instructor.
This includes:

  • Content creation as a business - Live session: Monday 6/22
  • The business mindset & the strategic plan - Live session Wednesday 6/24
  • The "how" of monetizing content - Friday 6/26
  • Contracts for freelancers and content creators - Monday 6/29
  • Tactics to improve learning, networking, branding and earning - Wednesday 7/1
  • Implementing the plan: networking, tactics, and measuring success - Friday 7/3



What Will You Earn?

At the completion of this course, participants will receive a certificate in "The Business of Content Production" from the Center for Workforce and Professional Development at Roger Williams University College.


image of Bernardo Motta

Dr. Bernardo H. Motta has more than 20 years of experience as a researcher, educator, lawyer, journalist and consultant in communication, information and law. He will start teaching in the Department of Communication, Graphic Design and Web Development at Roger Williams University in the fall after five years directing the University of South Florida St. Petersburg's Neighborhood News Bureau. Dr. Motta has a Ph.D. in Communication and Information from the University of Tennessee, Knoxville, a Master in Social Communication and a Law Degree from the Pontifical Catholic University of Rio de Janeiro and a B.S. in Journalism form Estacio de Sa University. Dr. Motta's full C.V. and publications can be found at his page.

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Have questions about this program? Fill out our request information form and a member of our enrollment team will be in touch.

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