Professor of Marketing

Phone: (401) 254-3034
Office: SB 314

Education

• M.B.A.  Bryant College,  1974
• B.A.  Iowa Wesleyan College,  1969

Areas of Specialization

• Teaching A Wide Array of Marketing Courses  Including  “Galactic Marketing”.
• Having fun with students

Selected Publications and Presentations

• Paths to Marketing's Future: A Sub-First Tier GATORE Principle Perspective.
  European Journal of Marketing, 42 (11/12). (2008)
• with Camara, J. E. & Grota, B. L. (2007).  One Approach to Formulating and Evaluating Student Work Groups in the Legal Environment of Business Course.
  Journal of Legal Studies Education, 24 (1), 1-18.
• with Brackett, L. (2005).  The No Loser Impact of the World Wide Web on College Students: Pedagogical Instrument, Promotional Tool, and Entertainment Venue.
  Journal of Website Promotion, 1 (3), 105-114.
• with Brackett, L. (2001).  Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes. Journal of Advertising Research, 41 (5).
• Knowing Who They Are and What They Are Doing: A Database Approach for Developing Strategic Marketing Plans. Symposium for the Marketing of Higher Education, American Marketing Association. (2000)