Professor of Marketing
Phone: (401) 254-3139
Office: SB 321
Education
- D.B.A. Old Dominion University, 1993
- M.B.A. College of William and Mary, 1983
- A.B. College of William and Mary, 1971
Areas of Specialization
- Teaching: Marketing (Promotion, Web Marketing and Consumer Behavior)
- Research: Meaning and Materialism
Selected Publications and Presentations
- with Cutting, A. C. (in press 2009), “Seduced by Technology?: Mediating the Student¬–Computer Interaction,” Teaching with Multimedia: Pedagogy in the Webosphere, Cresskill, NJ: Hampton Press.
- with McKenzie, W. B. & Roberts, S. D. (2009), “California’s Artisan Cheese Festival Survey Report,” Roger Williams University, Gabelli School of Business, Marketing Department Working Paper.
- with Roberts, S. D. & McKenzie, W. B. (2008). Consuming $30-a-Pound Cheese: The Role of the Retail Cheesemonger as Cicerone. Advances in Consumer Research, 35, 304-310.
- with Kuziw, Alexandria & Lynch, Michela (2007), “Crepidula Fornicata: A Culinary Delicacy and a Cultural Revival,” Proceedings, NEDSI, 349-364.
- with Clarke, III, I. & Hart, H. S. (2002). Symbols for Sale at Least for Now: Symbolic Consumption in Transition Economies.
Advances in Consumer Research, 29, 25-30.