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Bachelor of Science in Marketing

The Marketing major focuses on the many aspects of marketing and the ways in which organizations administer and control their resources to achieve marketing objectives. Courses emphasize the dynamic nature of marketing in a global economy and the need for organizations to be consumer oriented.

Students are encouraged to register for at least one marketing internship as part of their elective courses. Internships and special topics courses may be repeated for additional academic credit.

DEGREE REQUIREMENTS
In addition to satisfying the University Core Curriculum and Business Core requirements, marketing majors must complete one of the following two tracks: Marketing Communications or Marketing Analysis.

Marketing Communications Track

MRKT 301 Advertising Principles  
and
one of the following four courses:
MRKT 302 Advertising Campaigns  
MRKT 360 Marketing on the Web (cross-listed as CIS 360)  
MRKT 402 Advertising Campaigns Practicum  
MRKT 469 Marketing Internship  
One of the following:
MRKT 401 Advertising Campaigns Research  
MRKT 402 Advertising Campaigns Practicum  
MRKT 420 Marketing Seminar  
MRKT 469 Marketing Internship  
BUSN 435 Small Business Institute  
A Marketing Independent Study
Any four of the following:
MRKT and 300- or 400-level MRKT courses
CIS 350 Geographic Analysis of Data  
IB 469 International Business Internship  
BUSN 408 Business Ethics  
BUSN 435 Small Business Institute  
* Please note: Because the content varies each time, students may count MRKT 469 Marketing Internship, MRKT 430 Special Topics, and Independent Studies multiple times as MRKT Electives.
MRKT 305 Marketing Research  
and
MRKT 315 Qualitative Marketing Research  
or
MRKT 401 Advertising Campaigns Research  
One of the following:
MRKT 401 Advertising Campaigns Research  
MRKT 402 Advertising Campaigns Practicum  
MRKT 420 Marketing Seminar  
MRKT 469 Marketing Internship  
BUSN 435 Small Business Institute  

A Marketing independent study

Any four of the following:

Any 300 or 400 level MRKT courses

CIS 350 Geographic Analysis of Data  
IB 469 International Business Internship  
ECON 350 International Trade  
BUSN 408 Business Ethics  
BUSN 435 Small Business Institute  

* Please note: Because the content varies each time, students may count MRKT 469 Marketing Internship, MRKT 430 Special Topics, and Independent Studies multiple times as MRKT Electives.