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Bachelor of Arts in Media Communication

Communication is at the heart of everything, from how we create and maintain relationships to how we generate and distribute messages and information in our communities, in the workplace and around the world. Communication is essential to our identity and our culture. All Communication majors should have excellent writing and verbal skills and should display a critical curiosity about the world.

The Media Communication major completes five foundation courses including one internship in their field of study. The public relations degree in Media Communication (seven courses) prepares students for careers in corporate, not-for-profit and agency public relations. The internship is integral to the Media Communication major. Junior and senior majors serve an apprenticeship at more than 30 nearby organizations, including media outlets, public relations agencies and not-for-profit.

Student Learning Outcomes

The goals of the Media Communication major are as follows:

  • To have the theoretical understanding of Mass Media and to adapt to the changing media landscape;
  • To prepare students for careers in the demanding fields of Journalism and Public Relations;
  • Create comprehension of both solid communication theory and practical communication skills training;
  • Engender knowledge of how emerging technologies are used by audiences and the public in the 21st Century;
  • Provide cutting-edge instruction and pedagogy to our students;
  • Provide service and outreach to the academic and professional communities of which we are a part both nationally and internationally;
  • Support the missions of the Department of Communication and Rogers Williams University.

Degree Requirements
Majors pursuing the Bachelor of Arts in Media Communication must satisfy University Core Curriculum requirements and the College speech requirement, COMM 210. In addition, students must successfully complete 12 major courses, including an internship and a sufficient number of electives to total 120 credits. Majors are encouraged to apply electives toward a minor or second major.

Foundation Courses

COMM 101 Introduction to Mass Media  
COMM 111 Writing for the Mass Media  
COMM 240 Electronic Communication  
COMM 200 Media Law and Ethics  
COMM 460 Internship – is required of all communication majors

Required Courses

COMM 220 Principles and Practices of Public Relations  
COMM 305 Mass Communication Theory and Criticism  
COMM 340 Mass Communication Research  
COMM 350 Public Relations Techniques  
COMM 420 Public Relations Case Studies  
MRKT 200 Marketing Principles  

and
One MRKT elective at the 300 Level or above