The marketing major focuses on the many aspects of marketing and the ways in which organizations administer and control their resources to achieve marketing objectives. Courses emphasize the dynamic nature of marketing in a global economy and the need for organizations to be consumer oriented. Students are encouraged to register for at least one marketing internship as part of their elective courses. Internships and special topics courses may be repeated for additional academic credit.
Degree Requirements
In addition to satisfying the University Core Curriculum and Business Core requirements, marketing majors must complete one of the following two tracks: Marketing Communications or Marketing Analysis.
Marketing Communications Track
MRKT 301 Advertising Principles
and one of the following three courses:
MRKT 302 Advertising Campaigns
MRKT 360 Marketing on the Web
(cross-listed as CIS 360)
MRKT 469 Marketing Internship
Five Marketing (MRKT) electives
Electives: Five courses (1 course must be Economics, CIS or a non-business elective)
Marketing Analysis Track
MRKT 305 Marketing Research
MRKT 315 Qualitative Marketing Research
Five Marketing (MRKT) electives
Electives: Five courses (1 course must be Economics, CIS or a non-business elective)
One of the five Marketing Electives required of either track should be a Senior Business Experience. This requirement can be satisfied in one of 4 ways: MRKT 420 (Marketing Seminar), MGMT 435 (Small Business Institute), MRKT 469 Marketing Internship, or an independent study. Students should consult with their advisors and marketing professors to determine the appropriate senior experience.
The marketing minor introduces students to marketing concepts and the organization, analysis, strategy, tactics, and resources required to apply that knowledge in profit and non-profit situations. Internships and Special Topics courses may be repeated.
MRKT 200 Marketing Principles
and any five of the following:
MRKT any 300 or 400 level MRKT courses
CIS 360 Marketing on the Web
BUSN 469 International Business Internship
BUSN 408 Business Ethics
MRKT 469 Marketing Internship