As a full service, internal agency that serves as the strategic center for all top-level RWU communication initiatives, MarComm is equipped with the tools to reach internal and external audiences in a way that will capture their attention and convey the University's messages.
Professionals in the fields of marketing, online communications, writing and editing, graphic design, and media and public relations are available to consult with you about your goals for programs, initiatives and polices, and help them fit within the overall brand and messaging.
Our project, production management and coordination teams will keep your project on time and on budget. The team will consult with you to create a project timeline, and will work with vendors on your behalf to ensure your job receives the attention it deserves.
MarComm has an award-winning team capable of designing and implementing interactive websites and components as well as traditionally structured web pages and information utilizing HTML, Drupal and other interactive technologies. Whether you need to spruce up your departmental web presence or engage in a full consult for a new University initiative, contact MarComm to get the project rolling.
Managing the exchange of information between the University, our stakeholders and the greater public demands the delivery of the right messages to the relevant audiences at the best times. Whether via external media outreach, RWU’s own media (i.e., PDQ@RWU, RWU Magazine) or by using social media to engage with audiences, our team can work with you to refine and deliver your story.
Have an idea for a story? Need photography for an event? Contact MarComm to find out more about utilizing our resources and coordinating professional photo shoots.
From market research and competitive analysis to Google Analytics and Facebook feeds, MarComm can assist with analysis and campaigns tracking to evaluate the best course of action through to return on investment. Contact MarComm to learn more about these services.
Our team will work hand in hand with you to determine the most effective messaging and vehicles for your program, policies, initiatives, etc. From long-term, integrated campaigns to quick-hit advertising, MarComm is available to strategize with you.
MarComm's full service design department creates award-winning print and web designs that engage audiences in new and interesting ways, and expresses the University's brand through thoughtful and innovative messaging. If you have a project involving traditional print design or web user interface design and usability, contact MarComm to learn more about partnering with us.
The Office of Marketing & Communications is responsible for maintaining the University identity and brand, and for ensuring that the University's name, logo and seal are always used correctly. In addition, MarComm takes brand and identity into account with each project--ensuring that messaging is on point, and that the look and feel match with the University's overall objectives.