RWU's web identity is defined by the "look, feel and experience" of its web and the websites within it. To maintain consistency among these items and to support the mission of the University, each official website in the RWU.edu domain should have a commonly defined image and experience that identifies it as part of the University.

To do this, each website should follow a number of rules and guidelines that affect elements such as navigation, logos, colors and more. This information is presented below and questions concerning appropriate use in regards to these rules and guidelines may be sent to the Web & Electronic Communications for review.