Publications

The top consideration in publication production is allowing adequate time between the initiation of the project and the desired delivery date. Please remember that the Department of Marketing and Communications produces publications for undergraduate and graduate programs in every school - including the School of Continuing Studies and the Law School - and virtually every department within the University.

Therefore, it is essential that at least two (2) months should be allotted for the complete cycle of publications production, from initiation (i.e., filing of the "Design/Work Job Request Form" to receipt of final product.

Publication Production
Producing a publication is a complicated undertaking and requires a true team effort. It is important that all clients understand the many different phases of production. Therefore, we encourage clients to ask questions, and we strive to meet their needs throughout the production process.

Before production begins, we ask that all clients consider several factors, such as; (1) What is your publication's objective or goal? (2) What is its target market? And (3), How will you measure the success of your publication? Please remember that the client's responsibility and involvement does not end when the project is given to the Department of Marketing and Communications; rather, the entire process can be understood as an ongoing dialog and collaboration.

Components of Publication Production
The following is a sample of the work stages involved in a publication and the division of responsibilities that such a project involves.

1. Need for Publication Foreseen by Client
   
   
2. Job Request Form Filled Out by Client
   
   
3. Initial Publications Meeting with Client/Department of Marketing and Communications
   
   
4. Production Schedule is Prepared by Department of Marketing and Communications
   
5. Copy is Written by Client or Department of Marketing and Communications
   
   
6. Copy is Edited by Department of Marketing and Communications
   
   
7. Edited Copy is Approved by Client
   
   
8. Publication is Designed by Department of Marketing and Communications
   
   
9. Design is Approved by Client
   
   
10. Printing Specifications Completed by Department of Marketing and Communications
    
11. Printing is Sent Out to Bid by Department of Marketing and Communications
    
    
12. Purchase Order is submitted by Client
    
    
13. Publication is Finalized by Department of Marketing and Communications or Vendor
    
    
14. Purchase Order is Authorized by Purchasing
    
    
15. Publication Returned from printer for Proofreading for Client/Department of Marketing and Communications
    
    
16. Corrections Made by Department of Marketing and Communications/Vendor
    
    
17. Corrections Proofread by Client/Department of Marketing and Communications
    
    
18. Prepress and Color Proof* Prepress by Vendor
    
    
19. Blue Line Proof Prepared by Printer
    
    
20. Blue Line Proof Approved by Department of Marketing and Communications
    
    
21. Revisions Made if Necessary by Printer/Prepress/Department of Marketing and Communications
    
    
22. Publication is Printed by Printer
    
    
23. Folding/Binding/Delivery by Printer
    
    
24. Distribution/Mailing by Client

*If required. Generally for full-color printing only.
Initial Preparation

It is important that the client's copy be properly prepared for publication. Most importantly, the copy should be complete. Laying out incomplete or unapproved copy can result in multiple re-designs, which in turn delays your job and subsequent jobs for other University clients. So please double-check to ensure that your facts are correct -especially names, spelling, telephone numbers, dates, places, times, addresses, etc.

Websites

Each site is a working conversation between the Department of Marketing and Communications and your department.

Because we depend on your department's feedback throughout the design and development process (and because site size and requirements can vary greatly), we cannot project the exact launch date of a new site, but we do try to provide a general timeline throughout the process.

The schedule below illustrates the approximate time involved for each type of website. This should be used as a general guideline, the actual development time is based on many variables including development time and revisions, materials preparation and collection, and approvals.

Static Websites*: 3-6 Months
Dynamic Websites*: 6-12 Months

* Websites can be of a static nature, with content that does not change over time, or they can be dynamic, reacting to user choices and information entered by a user, or information in a database. Traditionally, due to the extra technical considerations that need to be made when constructing a dynamic website, they take longer to develop.

1. A meeting with you to discuss your needs and goals.
   
   
2. Presenting you with 2-3 design ideas.
   
   
3. Requesting feedback from you concerning the designs, possibly creating new designs or making modifications, if necessary.
   
   
4. Approval of a design.
   
   
5. Cutting and coding of the design to the industry standards we agree to in the initial meeting.
   
   
6. Filling of the site with content, you have provided for us.
   
   
7. Site Testing
   
   
8. Site Launch